Although the Bitossi family had been making art pottery since the mid-19th century, it was not incorporated until 1921 when done so by Guido Bitossi. They always did well, but when Aldo Londi joined them with his talent and mindset they flourished. Londi not only developed glazes and whimsical animal figures but brought other influential and experimental designers on board. They continue today producing beautiful pieces designed by the likes of not only Londi but Sottsass, Bocini, and Rashid.